Kitchen and Bath Business - September 2016 - page 4

Showroom
Refrigeration showroomdisplays
variety of styles and concepts
ONEBRAND, FIVEWAYS
SOURCES
DESIGNER:
True
Refrigeration,Mainline
ArchitectureGroup
andSitelines
PHOTOGRAPHER:
TrueRefrigeration;
MANUFACTURER:
TrueRefrigeration
LEFT
The layoutofthespace
neededtobecarefully
designedtoshowcaseavariety
ofvignettes,accommodateVIP
customerwalkthroughs,host
toursfordealersanddesigners
andallowforcustomphotogra-
phyandeducationalevents.
Thespacealso includesan
ampleconferenceareawith
twocustom-made, liveedge
woodtables idealforhosting
meetingsandconnectingwith
showroomclients.
CONGRATULATIONSTOTHISYEAR’SWINNERS!
DESIGNINGA SHOWROOMWITHA PLETHORAOF BRANDS
is
difficult,but creating a standout showroomfor onebrand is a feat.
ForTrueRefrigeration’sO’Fallon,Mo.-basedshowroom,thegoal
was tohighlight howtheproducts canbeused for all designneeds.
“We’ve created an environment where our guests can be in-
spired, but also get hands-on experience with True products in
newways,”said Steve Proctor,director of sales andmarketing.
FIVE DIFFERENT VIGNETTES
The showroomwas divided into five areas – a traditional kitchen,
modern kitchen,micro-kitchen,outdoor kitchen andwine room
– tobest incorporatemultipledesignconcepts intoone space.Our
judgeswere impressedby the creativeness the company showed in
the variety of these vignettes.
“We started with two large kitchens, including a traditional
space and amodern/urban loft kitchen,”saidProctor,explaining
that the traditional kitchen is thought of as a large family space,
while themodernkitchendraws inspiration fromcontemporary
restaurants.“We roundedout the spacewith threeother areas that
our products are often featured in.”
The last vignette – amassive 540-bottle wine wall andwet bar
– doubles as an area to entertain clients and guests.
The company showroom draws inspiration from commercial
kitchens,ratherthanthetraditionalimageofakitchentriangle.Cold
storage is integrated beneath the island as well as adjacent to the
range.Additionally,a separatecocktail bar and islandcreatedistinct
zones for coldprep,cooking,serving andbeverage service.
60
Kitchen
&
Bath Business / SEPTEMBER 2016 / KBBONLINE.COM / The official publication of KBIS (KBIS.com)
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